Google Maps isn't just the most used navigation app, it’s also a major part of how people discover local businesses. Ranking higher on Google Maps can lead to more foot traffic, more website visits, and ultimately more sales.
Why Ranking on Google Maps Matters
When it comes to local search, Google Maps is key. It’s not just a map, it’s a tool people use every day to find the services they need, from restaurants and retail stores to auto shops and repair services. When your business appears at the top of the Google Map Pack, you get prime visibility, right where customers are searching.
Being at the top builds trust. Users often click on the first few results, assuming they are the most reliable, and the more visible you are, the more traffic you’ll get, both online and at your physical location. Let’s take a look at the steps to increase your Google Maps ranking.
What is the Google Map Pack?
The Google Map Pack (also known as the Local Pack) is a box that appears at the top of the search results when someone looks for businesses or services near them. It shows the top 3 local businesses that match the search query, including their name, rating, address, and phone number.
Getting into the Google Map Pack isn’t just a visibility boost, it’s a ticket to attracting more customers, both online and offline.
9 Steps to Improve Your Google Maps Ranking
1. Claim Your Google Business Profile
Before anything, you need to claim your business on Google Maps. If your business isn’t already listed, you can add it manually. Visit business.google.com to create your profile. Make sure all your business details are accurate, including your name, address, phone number, and business category. Consistency is key, ensure your details match what’s listed on your website and social media.
2. Optimize Your Profile with Accurate Information
After claiming your listing, you can edit your profile to ensure your information is fully up to date. This includes adding details like your operating hours, business attributes (e.g., "wheelchair accessible," "free Wi-Fi"), and contact info. Make sure to provide an accurate and compelling description of your business. The more complete and specific your profile, the higher your chances of ranking well.
3. Set the Right Business Categories
Choose the primary category that best describes your business, and select additional relevant categories as needed. For example, if you own an auto repair shop, your primary category might be "Auto Repair," but you could add secondary categories like “Brake Repair” or “Tire Service.” Google uses these categories to determine which searches your business will appear for.
4. Add High-Quality Photos
Photos help your business stand out in the Google Map Pack and show potential customers what they can expect. Include a well-lit picture of your storefront, staff, and products or services. Businesses with more photos tend to have better engagement. Aim for clear, professional-looking images that accurately represent your business.
5. Encourage Customer Reviews and Respond to Them
Google prioritizes businesses with a high quantity of positive reviews. Encourage satisfied customers to leave reviews, and make it easy by sending follow-up emails with a direct link. But don't stop there, respond to reviews, both positive and negative. This shows that you value feedback and are engaged with your customer base. It also signals to Google that your business is active and trustworthy.
6. Update Your Business Hours Regularly
Google favors businesses that keep their information up-to-date. Set your regular operating hours and update them if they change for holidays or special events. If your business has varying hours (like different hours for delivery or takeout), be sure to specify them as well.
7. Add Your Website and Social Media Links
Include links to your website and social media profiles on your Google Business Profile. This provides customers with easy access to more information about your products or services, and it signals to Google that your business is reputable and established.
8. Use Google Posts to Keep Your Profile Active
Google favors active profiles, so by using Business Profile Manager to post your offers, events, products, and services, you’re directly feeding into Google Search and Map and keeping your profile vibrant and visible.
Regularly publish posts about new products, events, or promotions to maintain visibility.
9. Optimize Your Website with Local SEO
To rank well on Google Maps, your website should also be optimized for local SEO. Use local keywords (e.g., "auto repair in [city]") in your website content, meta descriptions, and headings. Make sure your website is mobile-friendly and includes an easy-to-use contact page with a map to your location. This will help Google confirm that your business is locally relevant and provide a seamless experience for users.
Boosting Your Google Maps Visibility with Local SEO
While Google Maps optimization is key, don’t forget about local SEO on your website. Local SEO tactics, like targeting local keywords, earning backlinks from local websites, and getting listed on local business directories, can further improve your chances of ranking in the Google Map Pack.
Google Maps Marketing: How to Attract More Foot Traffic
Improving your Google Maps ranking is just the beginning. To truly benefit from better visibility, you need to convert that increased traffic into sales. Make sure your website is optimized for user experience and mobile devices, and use call-to-action buttons effectively to drive conversions.
Additionally, integrate Google Maps into your website by embedding a map on your contact page. This can help reinforce your location and improve your credibility
Frequently Asked Questions (FAQs)
What is Google Maps SEO?
Google Maps SEO refers to the strategies and techniques used to improve a business’s visibility in Google Maps search results. It involves optimizing your Google Business Profile, encouraging reviews, using local SEO, and more.
Can I update my business information on Google Maps?
Yes, you can update your business information at any time through your Google Business Profile. Be sure to keep everything accurate, from your hours to your contact details.
How do I report a Google review?
To report a review, go to your Google Business Profile, find the review you want to report, and click the flag icon next to it. Follow the prompts to submit a report.
By following these 9 simple steps, you can improve your ranking on Google Maps and increase both online visibility and foot traffic to your business. The key is consistency, keeping your profile accurate and active, engaging with your customers, and implementing local SEO across your digital presence.
Ready to boost your Google Maps ranking? Book a call with us today and watch your business climb to the top!